Movemnt – Mauro Medina Susarrey

Role

Brand Strategy
Creative Direction
Identity

Challenge

Movemnt is a functional gym in Ensenada, Baja California. The key challenge was to create a brand that could stand out from other gyms. Functional training is defined as exercise that involves training the body for the activities performed in daily life, the problem is that functional training can often be confused with CrossFit training. Although they utilize many of the same equipment movemnt focuses on body health with strengthening.

The final direction was inspired by the strength and determination of striving to combine mental toughness and the quality of being grounded to achieve your personal goals. Blending traditional elements with bold contemporary touches, our brand reflects this combination of strength and balance in everything we do.