As the Creative Director and Brand Strategist for Lentes Corvus, an eyewear company based in Ensenada, Baja California, Mexico, I led the development and implementation of the brand strategy across all touchpoints. This included creating a cohesive visual identity and messaging, establishing a strong brand voice, and ensuring consistency across all marketing materials.
In addition, I managed and mentored a team of creative and marketing professionals to successfully scale up business objectives and drive growth. This resulted in increased regional sales, market penetration and helped the company to achieve its business objectives. My role included working closely with different departments and stakeholders to develop a clear and effective brand strategy, and to ensure its alignment with the overall business goals.
The developed brand strategy was inspired by a family member who was very loved, and it was important to me to include elements of their emotional ties, likes, personality, and artistic exploration into the brand. This resulted in a cohesive and memorable visual identity that effectively conveyed the company's values and message through the history of its family. Developing a brand that not only had a solid connection to the company's heritage but also had the ability to transcend its story and impact customers emotionally was a challenge. The brand was able to communicate its message in a modern and concise way that helped the company to achieve its business objectives.
This film was crafted as a contemplative representation of the company's essence, as we were preparing to unveil a refreshed and revitalized image for the brand through a comprehensive rebranding effort. The visual story conveyed in the film centers on the emotional and motivational aspects of the brand, highlighting the brand's dedication to fostering creativity and innovation, and its commitment to delivering on its promises to its customers. The film serves as an introspective look into the brand's values, mission and vision and aims to evoke a sense of connection and inspiration in the viewer.
All works ©2023 Mauro Medina Susarrey.