Cleartrace – Mauro Medina Susarrey

Role

Brand Strategy
Creative Direction
Identity
Web Design

The Cleartrace design project is a branding and strategic design for an energy data and carbon accounting platform. The project aimed to create a brand strategy and visual language that would connect with the target audience and inspire trust through innovation. The platform, named Cleartrace, provides companies with the digital infrastructure to make data-driven decisions to mitigate environmental risk, demonstrate their climate achievements, and identify new market opportunities within the evolving energy landscape.

The creative direction for the Cleartrace design project was based on global change. The design aimed to incorporate elements of green energy through abstract line elements. Instead of using specific locations, the design utilized drone perspective footage of nature scenes to keep the focus on the content and convey the idea of environmental protection and sustainability. The goal was to create a visual language to inspire trust and represent the company's commitment to driving positive change in the energy industry.